— Logos

How FitJoy Snacks Takes the Brown Blandness Out of Pretzel Packs and Infuses Them with Joy

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Two bags of fit joy pretzels

In this article, Moxie Sozo hones their craft by delicately balancing joyous and juvenile in order to help a healthy snack food brand stand out on the shelf.

“Part of the magic of working with Moxie is the seamless integration of everything from strategy to copy to visual expression. Moxie ‘got’ us perhaps even better than we did.”