In this article, we highlight the flexibility that Moxie Sozo is able to embody by helping create a unique package design to attract a different target market while maintaining everything that keeps Sam Adams the historic, world-recognized brand that it is.
“The unique, organic, and flowing illustrative art forms encapsulate each beer’s flavor while retaining the brand equities of Sam Adams. An essential aspect of developing creative for the Wicked line was to ensure we’d be distinctive in an unexpected yet fun way while being recognizable to drinkers.”
