— Brand Strategy & Positioning

Green River Kentucky Bourbon’s Packaging is Steeped in History

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Image of Green River Bourbon bottles being hand-labeled.

In this article, we discuss Moxie Sozo’s creative collaboration with Green River. Consumers love a good backstory and feeling like they’re buying something authentic and tied to the past.

“They wondered: had prohibition never happened, had the name for the distillery never changed, had the property itself never been sold, what would Green River look like today?”