— Brand Strategy & Positioning

Bubbies Ice Cream Rebrand Helps Market Leader Stay Cool

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Bubbies mochi ice cream design by Moxie Sozo

In this article, the Dieline explores the visual language that Moxie Sozo created for Bubbies Ice Cream, and how this refreshed packaging played a large role in the brand’s ability to expand their footprint and shelf presence.

“From the start of the project to the finish, we felt like Moxie really heard us. They took our vision and created a concept that is the perfect culmination of who we are as a brand and set us up for where we want to go.”

Explore Bubbies Mochi