In this article, the Dieline explores how Moxie Sozo created a system that didn’t lose the brand’s personality but was much more effective in communicating brand recognition.
“Moxie Sozo helped us seize the opportunity to evolve Funky Buddha into a master brand by crafting a story around the mark,” said John Linn, Marketing Director, Funky Buddha & Constellation Brands. “They realized it through a tight visual system that still provided the room for our personality to shine through.”
