Moxie Sozo-Portfolio Image-4x5-Make Your Consumer Real, Not Ideal
— Thirst Traps

Make your consumer real, not ideal.

Meet Audrey. She’s a 33-year-old marketing director making $120,000 per year in a coastal...

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— Thirst Traps

The Gift of Gratitude

With Thanksgiving and the holidays looming near, it’s that time of year when gratitude...

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— Beverage

Holiday Gift Guide 2023: The Best Colorado Whiskeys

Elevate your holiday spirits with Forbes' latest gift guide, featuring the best Colorado whiskeys of...

— Thirst Traps

Expand Reach Without Alienating Your Core Consumer: A Mission Impossible?

As a business development manager for Moxie Sozo, a creative branding agency, I frequently...

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— Packaging

Scrapped Food to Scrappy Business

What a great product!  Dehydrated meals for campers created by two enthusiastic outdoorswomen.  I...

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— Packaging

Unboxed: 12 products revitalizing time-honored ingredients - Better With Buckwheat

Buckwheat, dates and sesame seeds have historic roots but can be hard to find...

— Beverage

13 Popular Hydration Electrolyte Packets Ranked From Worst To Best - Skratch Labs

If you're an endurance athlete, Skratch Labs is the gold standard. Not only does...

— Packaging

Shaker Heights native creates legacy through applesauce company, 'Holmes Mouthwatering

We all know the saying, “an apple a day keeps the doctor away,” but...