Brand Strategy & Positioning

Moxie Sozo-Portfolio Image-4x5-Make Your Consumer Real, Not Ideal
— Thirst Traps

Make your consumer real, not ideal.

Meet Audrey. She’s a 33-year-old marketing director making $120,000 per year in a coastal...

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— Thirst Traps

The Gift of Gratitude

With Thanksgiving and the holidays looming near, it’s that time of year when gratitude...

— Thirst Traps

Expand Reach Without Alienating Your Core Consumer: A Mission Impossible?

As a business development manager for Moxie Sozo, a creative branding agency, I frequently...

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— Brand Strategy & Positioning

Owner of Cleveland-based Holmes Mouthwatering applesauce rebrands, mentors students

The company, Holmes Mouthwatering, redesigned its packaging and started selling its applesauce in pouches instead...

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— Beverage

Maine Crisp Takes On New Name

Maine Crisp, which was founded by Karen Getz in the basement of her home...

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— Brand Identity

47 Snacks to Avoid Getting Hangry

Feeling overly hungry can lead to bouts of hanger. You know, those times when...

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— Brand Strategy & Positioning

Good Company: Wander + Ivy’s Single-Serve Wine

Dana Spaulding, like many people looking to unwind after a long day with a...

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— Brand Strategy & Positioning

An Interview with NadaMoo! President & CEO, Daniel Nicholson

Love at First Bite 🍦 "Not just another dairy-free ice cream, NadaMoo! is something of a...