— Thirst Traps
Make your consumer real, not ideal.
Meet Audrey. She’s a 33-year-old marketing director making $120,000 per year in a coastal...
Brand Strategy & Positioning
— Thirst Traps
The Gift of Gratitude
With Thanksgiving and the holidays looming near, it’s that time of year when gratitude...
— Thirst Traps
Expand Reach Without Alienating Your Core Consumer: A Mission Impossible?
As a business development manager for Moxie Sozo, a creative branding agency, I frequently...
— Brand Strategy & Positioning
Owner of Cleveland-based Holmes Mouthwatering applesauce rebrands, mentors students
The company, Holmes Mouthwatering, redesigned its packaging and started selling its applesauce in pouches instead...
— Beverage
Maine Crisp Takes On New Name
Maine Crisp, which was founded by Karen Getz in the basement of her home...
— Brand Identity
47 Snacks to Avoid Getting Hangry
Feeling overly hungry can lead to bouts of hanger. You know, those times when...
— Brand Strategy & Positioning
Good Company: Wander + Ivy’s Single-Serve Wine
Dana Spaulding, like many people looking to unwind after a long day with a...
— Brand Strategy & Positioning
An Interview with NadaMoo! President & CEO, Daniel Nicholson
Love at First Bite 🍦 "Not just another dairy-free ice cream, NadaMoo! is something of a...