Thirst Traps

Moxie Sozo-Portfolio Image-4x5-Effectiveness over Aesthetics
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Design for Results: Why Effectiveness Trumps Aesthetics

As designers, we often take pride in the belief that our creative endeavors are...

Moxie Sozo-Portfolio Image-4x5-Not Another 200 Page Strategy Deck
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Not Another 200 Page Strategy Deck

I've resolved to build a new habit in the last bit of 2023. It’s...

Avoid the Data Trap-Article Image
— Thirst Traps

Avoid the Data Trap

Steve Jobs famously said, "It's really hard to design products by focus groups. A...