Humans respond to art in powerful ways. It makes us feel curious, connected, inspired, entertained, excited, motivated, moved, and understood. It is loved, shared, memorable, and valuable. In other words, art is everything a brand aspires to be.
A good idea could be hiding anywhere, so our office is chock full of places to look.
Moxie Sozo harnesses the power of art in branding, informed by data and driven by insight, to create unconventional brands for clients of all sizes, categories, and aspirations. It’s helped us to create beloved brands and passionate brand fanatics around the globe.
From brand development to packaging design and even website development, we’ve found the following approach leads to the most consistently inspiring outcomes.
We begin with a shared understanding of the team, project, goals, and constraints.
We think expansively before thinking critically to uncover fresh insights and opportunities.
We translate inspiration into ideation, narrowing in on the most exciting conceptual territories.
We focus and refine the best concept, taking it through finalization.
We produce, develop, and implement that concept across the right brand touchpoints.
We revisit project goals and performance, looking for further opportunities to refine and improve.
The walls of our office are packed with an eclectic mix of curiosities from across the ages and around the world. They inspire a certain kind of madness, one that leads to unconventional thinking—and unconventional success.
Despite the trophies hanging on our walls, we are not big game hunters.
Brands and people have the power to change their categories, create new ones, or reshape society. We are fueled by the ones courageous enough to do it.
Information is all around us, so inspiration is everywhere—in data, in the past, in people, and in the world around us. Curiosity, intelligence, and intuition are the keys to harnessing it.
There are limits to much of the human experience. Not the human imagination. Its boundlessness is where we’ll find solutions to even the most complex challenges.
If you have an outstanding portfolio, an insatiable curiosity, and a burning desire to make art work, we’d love to hear from you.